Grower Interview Guide

Identify where growers are losing time, confidence, or operational efficiency.

Optional contact information

Name

Organization

Email or phone

Answer as many as are useful. At least one response is required.

1. Where are you wasting the most time right now in your operation?

2. What decision do you make every year that you still don’t feel fully confident about?

3. Where do you feel like you have plenty of data but still don’t use it effectively?

4. What part of farming has become more complicated in the last 3–5 years?

5. What task or process do you tend to delay or avoid because it’s frustrating or time consuming?

6. Walk me through the last time you felt overwhelmed or frustrated by a farming decision.

7. Where do you rely most on your dealer or advisor today?

8. If one frustrating part of your operation could instantly become easier, what would it be?

9. General comments, concerns, or ideas?